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T.S.-6
T.S.-6
Book Name: Tourism Marketing
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TOURISM MARKETING
 
UNDERSTANDING TOURISM MARKET
  • Introduction to Tourism Marketing: Approaches, Relevance and Role
  • Market Segmentation
  • Tourism Markets: International and Domestic
MARKET ANALYSIS
  • Marketing Research
  • Competitive Analysis and Strategies
  • Forecasting for Tourism and its Products
  • Role of Technology in Tourism Marketing
DEVELOPMENTAL ROLE OF MARKETING
  • Role of Public Organisations
  • Role of Local Bodies
  • Role of NGOs
  • Socially Responsible Marketing
  • Social Marketing
MARKETING MIX
  • Product Designing
  • Pricing Strategies
  • Promotion Strategies
  • Distribution Strategies 
  • The Fifth P: People, Process and Physical Evidence
MARKETING MIX: SPECIFIC SITUATIONS
  • Familiarisation
  • Seasonal Marketing
  • Trade Fairs and Festivals
DESTINATION MARKETING
  • Regions, Cities, Leisure Spots
  • Events, Activities, Individuals
  • Shopping, Education and Culture
  • Marketing Local Foods
ACCOMMODATION MARKETING 
  • Star Category Hotels
  • Alternative Accommodation
  • Supplementary Accommodation
  • Linkages in the Trade
TRANSPORT AND TRAVEL SERVICES MARKETING
  • Airlines Marketing
  • Tourist Transport Marketing
  • Travel Agency Marketing
  • Tour Operators Marketing
 

 

Medium
Medium English

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