This is a Private Site of Neeraj Publications Prepared For assisting IGNOU Students Relating to their Quaries/Requirements of Help Books, Guides, Sample Question Paper, Assignment Solution Guide Etc.,
M.S. - 6
M.S. - 6
Book Name: Marketing for Managers
Price:
Qty:  
Rs. 160.00
* Medium:


 

MARKETING FOR  MANAGERS
  • INTRODUCTION TO MARKETING
  • MARKETING IN A DEVELOPING ECONOMY
  • MARKETING OF SERVICES
  • PLANNING MARKETING MIX
  • MARKET SEGMENTATION
  • MARKETING ORGANISATION
  • MARKETING RESEARCH AND ITS APPLICATIONS
  • DETERMINANTS OF CONSUMER BEHAVIOUR
  • MODELS OF CONSUMER BEHAVIOUR
  • INDIAN CONSUMER ENVIRONMENT
  • PRODUCT DECISIONS AND STARTEGIES
  • PRODUCT LIFE-CYCLE AND NEW PRODUCT DEVELOPMENT
  • BRANDING AND PACKAGING DECISIONS
  • PRICING PLICIES AND PRACTICES
  • MARKETING COMMUNICATIONS
  • ADVERTISING AND PUBLICITY
  • PERSONAL SELLING AND SALES PROMOTION
  • SALES FORECASTING
  • DISTRIBUTION STRATEGY
  • MANAGING SALES PERSONNEL
  • MARKETING AND PUBLIC POLICY

 

Medium
Medium English

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:






Powered By HostBitIndia