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  • IBO-2

IBO-2

  • Book Name : International Marketing Management
  • Price : Rs300.00


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INTERNATIONAL MARKETING  MANAGEMENT
  • INTERNATIONAL MARKETING : BASIC CONCEPTS 
  • INTERNATIONAL MARKETING ORIENTATION AND INVOLVEMENT
  • ANALYSING INTERNATIONAL MARKETING ENVIRONMENT
  • INTERNATIONAL MARKET SEGMENTATION
  • FOREIGN MARKET SELECTION
  • INTERNATIONAL MARKETING ENTRY DECISIONS
  • INTERNATIONAL PRODUCT PLANNING 
  • INTERNATIONAL BRANDING, PACKAGING AND OTHER DECISIONS
  • INTERNATIONAL PRICING
  • INTERNATIONAL DISTRIBUTION
  • INTERNATIONAL MARKETING COMMUNICATION 
  • INTERNATIONAL ADVERTISING
  • PERSONAL SELLING, PUBLICITY AND SALES PROMOTION
  • INTERNATIONAL MARKETING PLANNING, ORGANISING AND CONTROL
  • INTERNATIONAL MARKETING OF SERVICES
  • EMERGING TRENDS AND ISSUES IN INTERNATIONAL MARKETING 
  • INTRODUCTION TO INTERNATIONAL MARKETING RESEARCH 
  • DATA COLLECTION 
  • DATA ANALYSIS AND REPORT WRITING
Medium
Medium English

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