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  • M.S. - 6

M.S. - 6

  • Book Name : Marketing for Managers
  • Price : Rs160.00


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MARKETING FOR  MANAGERS
  • INTRODUCTION TO MARKETING
  • MARKETING IN A DEVELOPING ECONOMY
  • MARKETING OF SERVICES
  • PLANNING MARKETING MIX
  • MARKET SEGMENTATION
  • MARKETING ORGANISATION
  • MARKETING RESEARCH AND ITS APPLICATIONS
  • DETERMINANTS OF CONSUMER BEHAVIOUR
  • MODELS OF CONSUMER BEHAVIOUR
  • INDIAN CONSUMER ENVIRONMENT
  • PRODUCT DECISIONS AND STARTEGIES
  • PRODUCT LIFE-CYCLE AND NEW PRODUCT DEVELOPMENT
  • BRANDING AND PACKAGING DECISIONS
  • PRICING PLICIES AND PRACTICES
  • MARKETING COMMUNICATIONS
  • ADVERTISING AND PUBLICITY
  • PERSONAL SELLING AND SALES PROMOTION
  • SALES FORECASTING
  • DISTRIBUTION STRATEGY
  • MANAGING SALES PERSONNEL
  • MARKETING AND PUBLIC POLICY

 

Medium
Medium English

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